1. OVERVIEW
Purelux Labs Australia ("Purelux Labs", "we", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit pureluxlabs.com.au or purchase from us. We comply with the Australian Privacy Act 1988 and the Australian Privacy Principles.
2. INFORMATION WE COLLECT
Information you provide: When you place an order or contact us, we collect your name, email address, delivery address, phone number and payment information (processed securely - we do not store card details).
Automatically collected: When you visit our website, we automatically collect your IP address, browser type, pages visited, time spent on pages and referring URL. This is collected via cookies and similar technologies.
Order information: We maintain records of your order history, products purchased, and communications with our support team.
3. HOW WE USE YOUR INFORMATION
Order Processing
To process and fulfil your orders, send order confirmations, dispatch notifications and tracking information.
Customer Support
To respond to your enquiries, resolve disputes and provide customer service related to your orders.
Communications
To send transactional emails related to your orders. Marketing emails are only sent with your explicit consent and you can unsubscribe at any time.
Website Improvement
To analyse how our website is used and improve our products, services and user experience using aggregated, anonymised data.
Legal Compliance
To comply with applicable laws, regulations and legal processes, and to protect our rights and the rights of our customers.
Fraud Prevention
To detect, prevent and respond to fraud, security issues and technically problematic transactions.
4. INFORMATION SHARING
We do not sell, trade or rent your personal information to third parties. We share information only in these limited circumstances:
AusPost
Your name and delivery address are shared with AusPost to facilitate delivery of your order.
Payment Processor
Payment details are processed by our secure payment provider. We do not receive or store your card details.
Legal Requirements
We may disclose information if required by Australian law or legal process, including to law enforcement agencies.
5. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction or alteration. Our website uses 256-bit SSL encryption for all data transmission. However, no internet transmission is 100% secure and we cannot guarantee absolute security.
6. COOKIES
We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic and understand where visitors come from. You can control cookie settings through your browser. Disabling cookies may affect some website functionality. We use essential cookies (required for the website to function), analytical cookies (to understand usage) and no advertising cookies.
7. YOUR RIGHTS
Under the Australian Privacy Act, you have the right to: access the personal information we hold about you; request correction of inaccurate information; make a complaint about how we handle your information; opt out of marketing communications at any time. To exercise these rights, contact us at hello@purelux.com.au.
8. DATA RETENTION
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Order records are retained for 7 years in accordance with Australian tax law. You may request deletion of your personal information, subject to our legal retention obligations.
9. CONTACT & COMPLAINTS
For privacy enquiries or complaints, contact us at hello@purelux.com.au. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.